Why Your Business Needs SEO Right Now

Why Your Business Needs SEO Right Now

A digital marketing strategy cannot be complete without a critical element: search engine optimization, better known as “SEO”. For more than two decades, natural SEO has become an integral part of digital marketing and is now recognized as the most effective way to generate organic traffic to a website.

In fact, research shows that Internet searches are the biggest source of organic traffic for most industries, and also a crucial element for revenue generation. Thus, the natural SEO should absolutely be part of your digital marketing strategy now and for the future. By giving you the opportunity to elevate your business to the top of the search engine results using the knowledge of professionals in the field like Edkent Media a top SEO agency Toronto, SEO allows you to take advantage of the many benefits you have not reaped so far. If you believe that SEO is only the business of the big players in your industry, think again and see below some reasons why your business needs SEO now.

1. The Online Experience Starts With A Search

A study report shows that 93% of today’s consumers use a search engine when they are looking for a product or service. However, if your business is not online, you lose the opportunity to be found by more than 3 billion people who search the Internet every day. 74% of Internet users do not go further than the first page of the search results.

Positioning yourself in search engines first requires having a website for your business. Then your users must be able to find it online. This is where SEO comes in.

2. SEO Is Very Profitable

Of course, traditional advertising models such as newspapers and magazines can still work today. On the other hand, these channels increase in price and decrease in efficiency. Thus, companies must find a way to raise their brand above the competition without investing too much money.

That said, SEO is not only more affordable, but it’s also more cost-effective in that it can tailor your campaign to your business needs while delivering measurable results. To maximize your SEO efforts, thorough research on your business and competition should be done to ensure that you reach your target customers effectively and efficiently.

3. Your Competitors Are Doing It

Regardless of your field, it is likely that most of your competitors have an SEO strategy. If you do not take the SEO train now, you will be completely overwhelmed by your competition in the next few years. If it’s not already done!

Today’s market is scanning at a fast pace, and ignoring it can mean losing many business opportunities.


Do not take SEO for granted in this digital era, get help from SEO agencies to help you achieve your business goals. I recommend a top SEO agency Toronto, Edkent Media.