Why You Need Responsive Web Design In 2019
A website with responsive web design is a website that’s able to adapt to the screen it’s being used on, no matter what device it is.
The website automatically re formats to provide the user a more robust experience that it compatible to their device. This can provide your site a number of advantages as well as being in line with Google recommendations. Still not convinced?
RESPONSIVE WEB DESIGN – INCREASE IN MOBILE USAGE
Ofcom’s report discovered that in 2014 only 22% turned to their phone first for browsing the internet. This proves a true surge in mobile use. The availability of 4G has also impacted how folks use their mobile devices. Over the course of 2014, 4G subscriptions skyrocketed from 2.7 million to 23.6 million.
Back then, it had been reported that 2 thirds of individuals had a smartphone, with 33% of web users admitting their smartphone was the foremost necessary device for going online. We spent two times as long on-line on our smartphones than laptops or personal computers.
It was reported at the end of 2016 that mobile internet usage had overtaken desktop for the first time. This demonstrated simply how many folks browse on their smartphones and tablets rather than a laptop computer or personal computer.
This highlighted a dramatic shift in behaviour; with the UK using their mobile devices to shop on-line, carry out on-line banking and scroll through social media.
Ofcom also recently reported 70% of adults use a smartphone, with over-65s now more likely to use one too. The public is becoming even more tech savvy.
For these reasons alone, it is necessary that you have invested in responsive internet design. You need to ensure your business includes a web site that works well on a smartphone or alternative mobile device screens. This is due to the sheer quantity of individuals who may well be using your web site through a smartphone or tablet.
RESPONSIVE WEB DESIGN – GOOGLE’S RECOMMENDATIONS
Google introduced brand new recommendations in 2015. These related to responsive web design. It started rewarding sites that were absolutely optimised for mobile platforms. Google currently uses mobile friendliness as a ranking signal in search results; this is something we’ve known for some time. Businesses started to make changes and take note of its importance since that announcement. However currently Google has moved on to even bigger heights.
More recently, Google has gone a step further and has been implementing mobile-first indexing methods. Mobile-first indexing bases ranking and indexing from the mobile version of a web site, as opposed to the desktop version. If you have already got a responsive web design, then you won’t need to modify your websites. This is the most recent effort by Google to further improve mobile internet experience.
RESPONSIVE WEB DESIGN – BENEFITS AND IMPORTANCE OF RESPONSIVE
With responsive web design, all content and pages are flexible across devices with all types of screen resolution. Whether or not you’re viewing an internet site on your smartphone or a laptop computer, it’ll be unified and easy to navigate despite the differing screen sizes. Providing an optimum experience for the user across the board. Responsive internet style means that your user will read and navigate the site with minimum resizing and scrolling.
Responsive web design will improve user experience which will translate into a positive perception of your brand and business. If your client will access your web site simply on all platforms, they’re more likely to return to you for more business within the future.
It more than likely means that a better conversion rate for your web site. In a world where so much traffic comes from mobile devices, it’s necessary that you’re accommodating this issue through your web site.
Responsive web design is currently also necessary as a ranking issue, as mentioned earlier. Sites that are responsive can typically load quicker. This will spice up your ranking and reduce your bounce rate. Responsive web design can even make social sharing easier, helping you to grow an even bigger audience for your brand.
SEO campaigns and web site maintenance are also a much smoother method with a mobile friendly web site.
Responsive web design means that you simply have one web site to appear after; it’s conjointly faster and less expensive than creating a complete mobile application in addition to your desktop website.
RESPONSIVE WEB DESIGN – CONCLUSION
With mobile-friendly websites currently being an industry standard, take a second to ensure your web design is the best it can be.
Jamie Sables – Digital Marketing Specialist