Why is SEO important? 8 powerful benefits for any business

Why is SEO important? 8 powerful benefits for any business

If you manage a website or online business the key to securing valuable leads is getting traffic to your site and one of the most effective ways to make this happen is to have SEO based content. SEO is specifically designed to attract traffic to your website and improve your online presence. If you rely on a search engine to bring traffic to your website, then you need to make sure that the content you are producing is SEO compatible. Here are 8 powerful benefits for any business making use of SEO consultancy services

Increased traffic

A website which is ranked higher on search engines is likely to get more hits. There is an average click-through rate of 27% for the website ranked at number 1 on Google. This means for every 100 times someone searches for a business related to your industry 27 visitors will click on your website.

Improved visibility

By making use of keywords you can ensure that your website ranks higher and this will mean that your brand will be available to more potential customers.


Websites which appear on the first page of search engine results are more likely to be seen as credible by visitors. This is because people believe that the top rated sites are the best.


If you are not the most well-known business in your industry the chances are people will not know your name. Appearing on the first page of Google search results gets customers acquainted with your product and your brand.

High-quality traffic

Every day millions of potential customers are searching for useful products and services online. When a business successfully incorporates SEO into their marketing strategy they open up a new avenue for customers to contact them. It also enables customers to find that business more easily.

Provides insights

SEO is powerful because there are many metrics that can tell you more about your website visitors. Not only can you get demographic, interests, locale, and device information from analytics but you can gain a great deal of information about where a user is at in their decision-making process.


Incorporating SEO is one of the most cost-effective ways to market your business. This is because you are actually engaging a potential customer from the moment they decided to type a search into Google. If you are gaining traffic from Google search then you are engaging people who are already interested in the services you have to offer. All you need to do next is turn that Google leads into profitable clicks.

Everyone’s doing it

If you are trying to run a business in today’s highly competitive online market chances are good that all of your competitors are also doing the same. The best way to make sure that you stand out from the rest is to ensure that you have a stronger online presence than anyone else, and SEO can help you do that.