Why A Scalable Hosting Provider Gives You the Edge in The Ecommerce Business
Online transactions have been on the rise ever since the turn of the millennium, but its exponential growth in the last decade have left an indelible mark contributing to changing how people perceive shopping. This trend doesn’t look like running out of gas anytime soon, rather it looks set to be the future. According to statistics from The Enterprise Guide to Global Ecommerce, a 246% increase is anticipated inworldwide ecommerce sales ($1.3 trillion in 2014 – $4.5 trillion in 2021). This has led to business leaders all over the world scrambling to find a place in this global phenomena of ecommerce. Now, it is almost general knowledge that yourecommerce store must come with a good hosting plan. If you’re still in the initial phase and haven’t chosen a hosting service, we’d recommend you go through some of the best hosting services currently available.In this article, we discuss why your provider must feature a scalable hosting service and how it will give you the tools to survive in this booming environment.
The Ecommerce Elements
Every business consists of their bread and butter, and the ecommerce business is no different. A few basic staples must be present in order to keep up in this highly competitive, cut throat market. The three large S’s in this case are Security, Speed and Scalability. Keeping these 3 factors in check are a crucial part of being successful in the market. FastComet for example, one of highly rated web hosting companies in the industry excel in these 3 areas. Combining them with fantastic technical support have led them to garner a massive following.
As your website grows, it is imperative that your system is capable of handling the increased workload, web traffic and growth in all other aspects of the business. Having a scalable business model is something all entrepreneurs should strive of attaining, increasing profit over time while also avoiding cost increase is what the right scalable hosting service is all about.You definitely wouldn’t want your website to slow down on a Black Friday. To avoid this, use of advanced caching and scalable infrastructure can play a pivotal role in making the customers come back the next time. Fast Comet hosting service makes sure that a scalable plan is in place in order to not only keep up with the times, but to be ahead of it.
Vertical & Horizontal Scaling in Cloud Hosting
Scalability is one of the top reason why business owners migrate to cloud infrastructure as services. The resources are controlled and clients only pay for what they use for. The flexible nature of cloud hosting makes scaling much easier and affordable as organizations don’t have to purchase all their resources upfront. As such, there are 2 types of scaling in cloud–vertical and horizontal
Vertical Scaling – This involves an increase in workload and new potential resources to the system. Vertical Scaling usually sees the host installing more capable resources to a system to deal with the increasing workload. Resources like RAM, bandwidth, number of CPU cores are allocated based on the demand. These resources are changed without having to create a virtual machine or server, reducing downtime. It provides the clients with the ability to manage the increase in the websites demand for resources almost seamlessly.
Horizontal Scaling –Expanding hardware resources to accommodate greater workload is what horizontal scaling is. In the hosting eco system, horizontal scaling refers to additions of devices, computers or systems. It deals with the increased workload in a different way compared to vertical scaling. Horizontal scaling is the ability to connect additional sources of hardware and software, such that they can work as a single entity.
More often than not, scalable solutions tend to be more affordable for businesses, especially in Cloud or VPS hosting where cost effective methods are part of the plan. Keep in mind that when you do purchase a cloud hosting solution, you will be buying into a shared infrastructure. Since much of the hardware will be in use most of the time, the overall cost of scaling is drastically reduced. Of course there is no reason to fret, since your provider can offer ‘pay-as-you-use’ solutions at any given time.
Speed & Security
Speed is one of the basic elements in running an ecommerce store. Your website must have a responsive, interactive and fast loading interface. Loading a few seconds late might lead your customer astray. The margin for error is as narrow as it gets on this one, a speedy loading time is an absolute necessity in order to survive in the market. Slow speed will lead to fewer visitors, it’s as simple as that. The web speed should be monitored closely as you can ill-afford any mistakes here. What should you keep an eye out for? Well, plugins and extensions are likely to contribute to sluggish speed, make sure to update and fix any glitches to attract more customers to your site. Now, it is understandable that an entrepreneur simply just might not have the time to deal with all these technical issues, this is once again where choosing the right hosting plan comes to the fore. FastComet for example specializes in making your site super-fast with SSD-only disk storage, CDN and worldwide server locations.
In terms of the priorities in an ecommerce or in fact any other business goes, security ranks somewhere in the top tier of that list. It is especially relevant for ecommerce sites as they have plenty of sensitive data (such as customer profile, bank account details, credit card details, etc.). A solid defense from malicious software’s are a must to gain loyal customers. Customers who don’t feel safe shopping at your site will cease to visit the website and move on. If you have a good web hosting service however, they will take care of the security measures for you.
Using FastComet as an example once more, they provide web application firewalls optimized for WordPress, Magneto, Joomia, etc. They also offer account isolation, but not limited dedicated environment for all hosting accounts.
To conclude, we hope that this article has given you a clearer idea of why you should host your ecommerce store with a scalable hosting provider. The optimized speed will have your site reaching its full potential, making customers come back for more. The scalability helps manage your website as it grows, avoiding increase in downtime.The plan also helps guide you in reaping the benefits of certain resources without having to pay for it entirely, proving to be an effective cost-reducing strategy in the long run. Last but not least, a scalable hosting provider also offers to take care of your websites security, allowing you to focus on other key aspects of your business. The features mentioned above (including the 3 S’s) all play a pivotal role in making your ecommerce business flourish. We recommend that the hosting service you choose benefits from having them and matches your scalable business model above all else.