Website Design Tips and Tricks for Business Success
Are you designing a new website for your business, or possibly even looking to update your current version to something more appropriate, effective and modern? It’s a crucial part of promoting your business in today’s digital world, and you may not know anything too much about where to start or what factors are most important.
But do not worry; we have gathered some essential points that you need to know about website designing for conversion optimization and creating the ideal aesthetic creation which matches your brand and represents you and all of your marketing efforts to the best of its ability. Keep them in mind, and you will improve across all areas as a business from visibility, awareness, communication, lead generation and conversion!
- Simple is Better
The more simple your site I, quite often, the better your results should be when regarding websites and their layout, features and user journey. We want to create a functional experience which is uncluttered, clean, practical and logical.
You do not need to over complicate your website to becoming some kind of ridiculous, flamboyant visual which people do not actually know how to approach.
Do not put more tabs than you can count and do not overflow with graphics. The more they can handle your website well, the better it is for your content. Also, remember one thing; with time your site will fill up naturally. You will have new products every season, and there will be promotional campaigns. So do not overfill in the beginning or else you will have problems later.
Of course, if you can think of something which is slightly alternative and different that is still effective – as long as it adds value and is of benefit. Do not include random items for the sake of it.
- SEO is a Must
You have heard of ‘SEO’ content for a while. You should make sure that your content is SEO savvy as well. SEO stands for Search Engine Optimization. It means that once your website has been SEO updated, you will be shown in the first or second page of Google. If your website does not appear on the first two pages of the right keywords, your content will get permanently lost. So make sure that you keep your site SEO updated and ready for conversion optimisation.
Identify the important keywords and build your content around these to find organic traffic coming to your website through qualified discovery. This is a crucial element of increasing your business growth and will require patience. It also depends on how competitive your market is. But get started and get building links!
- Mobile Friendly
Everything is mobile friendly these days. Your website should have a mobile-friendly version that users can click and get the adequately presented content. If you can launch a web app, then we will advise you to invest in that. Web apps are an incredible tool to get in the eyes of the consumers and promote you without any effort.
- Inbound Leads
An inbound lead generation is email notifications. They are useful, but you have to do it right. Do not send too many emails and do not email without great substance. If you do any of that and get marked spam than it is goodbye forever. Send few and well-chosen emails that you fill with notifications, updates and other content that is entirely relevant and will keep their attention.
- Social Media Integration
Make sure that you have a LinkedIn page, Twitter account, and Facebook page. Possibly even others if they are relevant to your own business target audience, Snapchat and Google Plus are other areas to explore along with Instagram and Pinterest. These social media sites are a great way to stay in the conversion optimisation without being troublesome. They also draw the reader into knowing small and exciting details about your company and your product. So keep an active and enticing link in all of these regards for everyone to follow.
These must all link towards your own website and align with the branding and messaging which you are creating and producing through content and marketing material.
Branding is a lot less about bright and eye-catching banners and a lot more about the desired theme and consistency throughout all of your activity. Use the same three colors in every piece of content, the same font, the same style of writing and the same tagline. Consistent output in all of these is incredibly significant for a successful branding campaign. It creates a repetitive understanding and something which gives you an identity and relatability.
These are a few points that you have to keep in mind. We wish you best of luck with your website!