A Blog As the Centerpiece of Your Social Media Strategy
Here’s uplifting news in case you’re an entrepreneur: online networking has evened the odds. Before, littler organizations couldn’t contend with the promoting behemoths in achieving clients and prospects.
Presently you can by going specifically to your intended interest group with a blog as the centerpiece of your online networking technique. Think about your blog as your home base. It’s critical to get sprinters on in the first place, second and third base yet they have to cross home plate for you to win.
Encourage Your Blog to Facebook, Twitter, LinkedIn
From your home base, you can encourage essential data specifically to Facebook, Twitter, LinkedIn and numerous other online networking destinations where your clients are framing groups. Post an article, and it is promptly “pinged” to locales of your decision with a connection back to your blog – think sprinters crossing home plate when guests go to your webpage. In particular, you ought to have a blog in light of the fact that:
1. A blog is a substance administration framework, giving you gigantic adaptability. You can make the substance, embed and erase duplicate, include recordings, pictures and podcasts that advance your organization and your items and administrations.
2. Web crawlers like Google remunerate dynamic destinations – that is, they need to see new substance consistently. At that point, web search tools will send more individuals to your home base. Static sites simply don’t cut it any longer. The webpage you’re on now is a WordPress blog, intended to contain all the data found in a customary site.
3. A 140-character tweet has its place. Be that as it may, your clients need to know there is a full-benefit organization behind the tweet. A blog can contain all the data you had on your old site, however you can without much of a stretch roll out improvements and refresh the data to react to changing business sector needs.